WeMix.com, a creation of Grammy Award Winning Artist Christopher “Ludacris” Bridges, Disturbing Tha Peace Entertainment, Inc. and MegaMobile TV, officially launched this week as the first user-generated online record label community by a major artist for unsigned talent.

WeMix.com, is an artist-centered, user-generated music creation and record label community. Featuring advice podcasts from top musicians and producers, mash-up tools where new artists can collaborate and give feedback, plus music creation contests to earn the opportunity to collaborate in-studio with top artists and be discovered, WeMix.com, provides unsigned-talent with access to information, resources and online and mobile tools to take control of their careers as professional artists early on.

Users who join WeMix.com create their own page and have the ability to submit their original songs, riffs and melodies. The WeMix community then votes for favorite songs and artists, thereby organically discovering new music at a grass-roots level. Top-rated performers become eligible to bypass the traditional A&R process and collaborate directly with Ludacris and other top music stars across all genres, thereby creating an entirely new way to launch a career – with the entire process captured as part of a series for web and television. All artists who join the WeMix community become part of this first-of-a-kind user-generated record label. In addition, the WeMix.com site will sponsor music-oriented contests with prizes for top songs, rhymes, ringtones, lyrics and jingles.

“The old way of making records is a thing of the past. A&R’s, marketers, the radio game, million-dollar videos, predictable producers—this system makes it really tough for new blood or new ideas to raise to the top. Using WeMix allows new artists to get their voice heard,” said WeMix Founder Ludacris.

In addition to the plethora of features on the site including a mash-up tool that allows users to mix music while online, WeMix.com implemented an in-call network exchange application onto the site. This new application allows the WeMix artist community to use any phone as a microphone and lay down original vocals, tracks and beats anyplace at anytime and instantly broadcast their recordings worldwide. Users can call in from any phone and record by dialing 888-LUDAMIX and access the service for free. To celebrate the launch of the site WeMix is introducing the WeMix In-Call Open Mic Throwdown. The competition is simple: the winner who records the best freestyle track on their WeMix Voice Mail will receive a $500.00 cash prize. Rules of the contest can be found at blog.wemix.com/whatsfresh/.

“This is the first true online music community where the public can choose who and what they want to hear and – most importantly – play a meaningful role in how that music is created,” said WeMix co-founder and Mega Mobile TV, CEO Matt Apfel.

“There’s so much talent that never sees the light of day because of the traditional way we discover artists; I felt it was time to take music back where it belongs – in the streets and with the people,” said Ludacris. “It doesn’t matter what type of music you’re into, at WeMix.com it’s an open playing field. We want to hear everything that’s out there and let the people guide us in deciding which new artists get their shot to collaborate with me and with other stars. Even if you can’t sing or play an instrument, WeMix.com gives you the chance to make music and influence decisions through mashing, voting and reviewing. It truly is the people’s record company.”