E-40 will soon unveil his signature line of water called "40 Water." The water is named after one of E-40's infamous nicknames.

"Rapping brought me into the entertainment game, once I got in my eyes got bigger. As a business man I get the best of both worlds and the privileges of working and reaping the benefits at the best time in my career,” said E-40. The rapper also owns Fat Burger and Wingstop franchises.

E-40 will release his new album, "Ball Street Journal", in the first quarter of 2008.